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Our Story

We believe in translating the latest trends to sizes that fit you.

Working with customized fashion for over 20 years now, we decided to go online to help so many women to get over their qualms of fitting and have easy access to well-fitted clothing. We are a savior to those women who would not want to spend hours waiting outside the trial rooms but still prefer fashion that suites their body type well.


Fashion that fits

We believe in celebrating the individual. Where people feel easy enough to be comfortable as their true, unique selves. In custom-made clothes that make them feel and look strikingly good on a daily basis. The comfort and feel we provide our women is what drives us.

Our mission is to give our women the freedom to choose their styles from the varied range of collection and have them made especially for them in sizes that fit them and help them reveal their personality through their outfits. At an affordable price.

Shun the fruits away

For decades now, the women body type has been stereotyped into standard shapes or even worse the types of fruits. This is our initiative to shun the fruits away, and talk about real women. We want our women to love their bodies. We believe that these terms and standardized classifications are derogatory and have been shaking up women’s self-esteem for years now and hence we are now banning the fashion police.